Back when we were milking the cow, I kept this old 1940’s magazine advertisement tacked to the barn wall. Which would you prefer? A glass of fresh Jersey milk or a can of Cocomalt? We all got a hoot over the wording they used to market this ‘energizing food drink‘. The equivalent of 1 3/4 hours of energy! Imagine that! I’ll have several cans please! For goodness sake you all know I have to be ready to clean the house, be a wife, a mother, a sweetheart ( ha, ha), and let’s not forget…..a ‘pal’, all rolled into one! No telling when Rick may come strutting along and interrupt me while I’m cutting firewood, whisking me away to ‘go places’ ! Where would we go? Up to the general store for more stall shavings? Or to the hardware store to pick up more nails? Oh, I’d better be ready for that! To be a good pal, I should have a cold can of Cocomalt at arms reach to ensure that I have that extra energy I’ll need to preform all these wifely duties. Funny, after a day of chores……yes, housekeeping, but also cutting firewood, tending livestock, and pounding nails along with the men folk, I think I prefer a c
Sep
6
2015
Fernwood Nursery & Gardens 
Love those old ads and we still fall for them :+) Well, Blue Ribbon has vitamins – Right??
Hi Molly,
Aren’t they a hoot? Yes, I think there are plenty of nutrients in hops! Too funny!
I’ll take a CAN of that too! I’m knackered at 3 pm already, after spending a whole day avoiding my housecleaning! It’s even protective and I’ll be a new person! Today!
I’ll send a case of Cocomalt right over, Pia……but I am quite certain that it’s rejuvenating qualities are improved by 1 3/4 if chased with a cold can of beer!
Guess it’s time to fess up. I never really grew up enough to enjoy beer….
No problem…….I’ll send along the Cocomalt straight up! perhaps using it as creamer in your tea or coffee?
Lol I’m with Pia – far better to expend energy AVOIDING housework. You know how I get rid of dust? Close my eyes for 1 3/4 hours.
How did they come up with that 1 3/4 calculation. oh, those poor housewives ….I bet it was a martini that was really keeping them going!
I just showed this to Hub and he said, “Nah, if you can’t get 2 hours’ worth of energy, forget it.”
You are so right about those afternoon cocktails!
Too funny, huh? And doesn’t she look oh so happy to be increasing her energy so she can ‘go places’ with her husband.
What a hoot! I’ll join you in that PBR
Or just wait til mid January, when we’re out on the lake in the ice shack….I’m sure Cocomalt goes well with coffee brandy!
Love it!
How many housewives drank this stuff? Lordy!
LOL I had a cold beer today after a very busy day outside and inside. 🙂
Glad to hear you enjoyed a refreshment after a long day of work…….we all get to choose our preferred ‘energy drink’!
The made me laugh out loud–all of it, but mostly your rejoinder about the cold beer! It all makes me wonder if future generations will look back and laugh at ads for Gatorade and 5-Hour Energy (which already make me kind of grimace–I’ll take the beer . . . or bourbon!)
These old ads are too funny, and yes I wonder if we’ll look back at some of our currant advertisements and find it just as corny. I mentioned the possibility of Cocomalt being the perfect thing to mix with coffee brandy while ice fishing! Ha!
Too FUNNY! But, you’re on the same page as I am! 🙂
Well, I’m not sure that these 40’s housewives didn’t partake in a martini or two after all the hours and hours of housework. Let’s hope so!